Quel est le but, et les fonctionnalités d’un Cookie ?
Découvrez en plus sur les avantages et inconvénients !
Pour commencer, qu’est-ce qu’un cookie ? Un cookie est un petit fichier texte qui se dépose sur votre ordinateur via votre navigateur web. Il est totalement inoffensif et ne prend pas de place volumineuse dans votre stockage.
Le cookie est généré par le serveur du site auquel vous êtes connecté et est ensuite envoyer directement à votre navigateur web qui enregistre ce dernier sur votre disque dur et dans la mémoire de votre ordinateur.
Pour vous donner un exemple, le cookie va être utilisé sur un site de revente en ligne et va avoir l’avantage de mémoriser ce que comportait votre panier, même si vous avez fermé la fenêtre et êtes revenu sur le site quelques jours plus tard.
Ci-dessous, vous retrouverez une liste des différentes fonctionnalités que peut avoir l’accord des cookies dans votre ordinateur :
La pré-proposition de vos logins & passwords + autres informations (nom, adresse, cartes, etc…),
La pré-proposition de vos recherches web,
La mémorisation des critères imposés sur un site (Tri, thème, etc…),
La proposition de publicité(s) en fonction de vos recherches et vos centres d’intérêts,
La mémorisation d’une connexion externe (par exemple : si vous souhaitez partager un article, les cookies vont mémoriser votre compte Facebook pour faire en sorte de republier plus rapidement)
Etc…
Les cookies ont donc plusieurs avantages pour les consommateurs, mais également pour les gestionnaires de site(s) internet. Un éditeur et gestionnaire, se doit de connaître l’audience et le comportement qu’ont les visiteurs de son site afin d’en tirer par la suite, de nouveau(x) changement(s) et avoir une meilleure visibilité.
Il aura comme information(s), les choses suivantes :
Les pages vues (nouvelle(s) ou déjà vue(s))
Le temps passé sur la page
Le nombre de visiteurs par jours
Le cheminement emprunté sur le site (De la « Page d’accueil » à la page « Services » par exemple)
Etc…
La où les cookies deviennent « dangereux » et où on peut se poser des questions, c’est par exemple dans l’utilisation de votre géolocalisation (qui peut-être utilisé par plusieurs sites). Nous ne parlons pas de Tracking ici, mais à nouveau de ciblée certaines personnes en fonction de leur localisation pour leur proposer des publicités adéquates.
⚠ L’utilisation des cookies, permets également de retrouver l’entièreté des sites que vous avez visités, même si vous supprimez l’historique de navigation !
Si vous le désirez, il existe 3 manières de contourner l’utilisation des cookies (pas forcément toutes fonctionnelles en fonction de certains sites… En effet, certains sites obligent l’utilisation de leurs cookies)
La navigation privée
Le choix des cookies (De base (Obligatoire) / Avancé / Tous les cookies)
Le choix des sites
Si vous désirez supprimer les cookies, il est possible de le faire en supprimant vos données de navigation directement depuis votre Historique (si vous êtes sur Chrome ou Firefox, par exemple). Attention de bien sélectionner « Cookies ». Ou bien en effectuant un nettoyage complet de votre ordinateur (sur demande).
Si vous désirez retrouver vos cookies, il est également possible de le faire en allant dans votre explorateur de fichiers, au chemin suivant :
Google Chrome : C:\Utilisateurs\ »Votre utilisateur »\AppData\Local\Google\Chrome\User Data
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Les cookies ont donc leurs importances, que ce soit de l’ordre privé ou professionnel, mais il faut tout de même s’en méfier et faire attention à comment vous les utilisés !
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