Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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Qin Xian er also became nervous. Even Lin Xuan couldn t resist such a terrifying character.After entering Dao Sect, we have plenty of opportunities to fight each other.
From this point of view, the Dragon Prince is almost there, and he feels great pressure.Gu Li, Xu Lai and others all stopped, and then said respectfully, yes, Shangxian.
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Unexpectedly, the senior brother who took the lead had already fallen.How many thousand years ago A gray haired figure looked up to the sky and sighed.
This sound is really terrible, and nothing can stop it.Xiaoyao nodded, and said respectfully, Fairy Yunshu, don t worry, I will definitely help you with all my strength.
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In this battle, they can t control it and can only reason.
I didn t see the light in it, and I didn t sense the breath of the god crystal or the alien spar with the spirit seeking technique.It was densely packed, with more than a hundred people.
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He is also a master of swordsmanship, so naturally he refused to admit it, and let a young man win the title of number one swordsman.At that time, Only myself, no other dragon clan. So, I am not the dragon clan of Ten Thousand Dragons Nest.
But it s not all there, at least he knows that Wanlong s Nest is not in the Taiyi Dynasty.But at this time, within the illusion, Lin Xuan opened his eyes.
Well, I don t know which prince s subordinates are so bold that they dare to form a small group of three.As its own energy, its powerful body can indeed be called full of magic.
Senior Brother Wan, come and let me offer you a toast.These young warriors were all selected by Generals Moving Mountain and General Lihuo, and they are the ones who can enter the palace this time.
But it s also very cool to be able to learn a heavenly skill.The middle aged Almighty who held the golden long knife in his hand was also stunned.
The terrifying aura made the expressions of the surrounding kings change.This is King Duobao s magic weapon Someone exclaimed again, this time, even Taoist Long and the Eighth Prince were extremely shocked.
But come to think of it, if he goes in, he will definitely attract the attention of those people.The Son of Wanchu can definitely compete, but the Son of Wanchu is not from their fifth line.
The temperature in the entire small courtyard continued to drop, and the air was filled with endless killing intent.
I know, I know, but do you really want nothing in life If you don t want anything, why bother to be a human being, why do you need to seek the way of heaven Yan Yuyan shook her head straight.If you open it within a hundred years, City Lord Yan, then I will know, and the restriction will naturally disappear after a hundred years City Lord Yan, it can be decided in this way Right Lin Haoming said confidently.
The magic circle was in an activated state all the year round, and a light blue light curtain was attached to the surface of the river.Yinye like this, the way back was really opened up, which made Nie Qi somewhat annoyed, but there was no way for a while, and he could only rely on twice as many people as the opponent , ordered to kill.
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Sister Qingyu joined the Golden Phoenix Gang. At that time, the Qingyu class was only in her twenties.A huge giant magic circle, Surprising Discoveries From Metformin 5prkhxwz Weight Loss Forum For Successful Results and at this moment, the spiritual light flickered faintly, and the magic circle seemed to be in a state of being about to be activated.
What They are all helpers that mother found with great difficulty, so mother is also in danger Yin Fengling immediately showed anxiety on his face after hearing this.After all, including Miss Han, everyone needs to participate in order to achieve the hope.
What Mr. Yao said is indeed one of the necessary conditions.Originally, he had a son, but he died during the last Demon War, and because of this, he bought the source of internal conflicts in the Zeng family.
Seeing Lin Haoming s stare, Miao Dingkun didn t dare to speak anymore, and Adnan Sami Went From Kg To Kg In Just Months By Leaving These Things J5zwk1 immediately picked up the fainted Qi Tianlong.Seeing this, Suni was very decisive, she slammed a hammer on her heart, and then spurted out a mouthful of blood.
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Okay, I ll go and call Yu er here too Jia Qiniang was not a fool, seeing the two of them like this, she also understood their intentions, and she also showed the same smile.With such a terrible blow, several black shadows had no Transform Like Kelly Clarkson Proven Weight Loss Strategies For Qwg70w choice but to back away, and Lin Haoming also fell back to the ground, carefully sizing up the five people who suddenly appeared.
A huge giant magic circle, and at this moment, the spiritual light flickered faintly, and the magic circle seemed to be in a state of being about to be activated.
