Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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At this time, there were no farmers plowing outside the fields, which was not unusual at all.Che Lao Qi, how did he know the strong woman asked.
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The entire palace also became dark, and a terrifying aura permeated all directions.This is a gorgeous dividing line No, hurry back and inform the family.
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The problem is that the Eighth Route Army has no industrial foundation
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For example, what should I do if the bag breaks down on the road Another example is what if the shoulder bag is damaged by bullets or shrapnel in battle In addition, the reconnaissance troops also need to use slings
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If ten thousand is not enough, it will be twenty thousand, and if twenty thousand is not enough, it will be one hundred thousand.It is not the army but the navy and air force that decides the outcome of the war.
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At least Zhongtiaoshan has no grass on the surface, and it will not make the Eighth Route Army in a dilemma.and the result was not until It has not been able to make the trip yet but it is used to reinforce Yuncheng
This is actually because Okamura Ningji felt the threat from the Eighth Route Army, and he transferred the Type 1 Tank from China for the same reason.
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But I am curious, what is the use of learning pills at your age You know, as long as you have strength and money , you can buy any kind of elixir.Haven t you seen such a terrifying existence as Tian Youque, who has been bombarded for so long, but hasn t been blasted away It is conceivable that the Big Dipper array is terrifying.
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He is the man from the City Lord s Mansion in Nanhuang Ancient Town.Otherwise, don t blame me for being ruthless. At the end of the speech, a murderous intent rose from him.
Shocked away Everyone was stunned, because they found that this time the thirteenth son was even more embarrassed than last time.Without any hesitation, Falcon jumped into the black hole.
Looking for death The leader of the black dragon was furious.Lin Xuan is infinitely confident From now on, your sister will still be the jewel in the Tianwu Continent.
Immediately, the scroll unfolded, forming a black light, which instantly enveloped Young Master Lingfeng and several Nine Heavens peaks, turning into a black light and disappearing in place.In the void, the three five star killers had no time to escape, and they were engulfed by the black flames, screaming suddenly.
The hunchbacked old man nodded in satisfaction after hearing this.They all exploded. No, I did feel the fluctuation of energy just now.
Although he also knew that there was a wider world beyond Tianwu Continent, but he never expected that the gap would be so big.Moreover, what made it even more angry was that the other party seemed to have entered the Big Dipper array.
Lin Zhan reminded Especially the leader of the Black Dragon Cult, who has stepped into the realm of kings, and his subordinates even have half step kings, and many nine level peaks.If he was given a chance, he would definitely not be the one who hit Lin Xuan s attention.
First, Lin Xuan s father was so terrifying that he not only became the king, but also controlled a dragon vein.While talking, they suddenly felt an extremely majestic force coming from a distance.
Impossible, how is this possible, has this kid s strength improved to such a level Li Yunfei looked panicked on the side.Afterwards, Elder Qingyun s hands burst into light, and he slapped fiercely forward.
Little fox, follow us well, we have meat to eat, and I guarantee you will have soup.Yu Fei quickly dissuaded him. Actually, I also think it s a trap, but I still want to take a look.
Facing so many people now, she was inevitably nervous, more timid.Sensing this breath, Nangong Hao, Xueshou, Gui Li and the others turned very ugly.
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After doing all this, Lin Xuan ignored Tian Youque, turned around to the old Taoist Cangsong, and bowed seriously.Lin Xuan was also shocked, this day Youque was really terrifying, all of them together could not match the opponent s blow.
The dark red dragon was very excited. Because he found that near this spirit boat, the number of demigod crystals is the largest.Damn it, this bastard ran away The expressions of the bald and gray haired old men nearby changed drastically, and they quickly fled around.
