Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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When Ye Zixiu saw Gu Ruoyi coming out, he quickly stepped forward and asked nervously, How is she Just fell asleep.Bai Feifei, what are you doing here Gu Ruoyi asked angrily, cold fire bursting out of her eyes.
Is he taking a sun bath Mrs. Li got out of the car Li Shaoting got down, walked around and opened the door for her, very gentlemanly.Miss Gu, aren t you the only one The teacher came over with a very gentle tone.
When I finished combing my hair and put on my little suit, I found that he was an exact replica of him.Huge stimulation, so some memory fragments are missing.
He doesn t deserve to be the child s father at all.Seeing Gu Ruoyi stunned, knowing that his words were starting to ripple in her heart, he raised a slight arc and deliberately added Oh, you don t have to think too much, it s just the same school, junior sister With the seniors It s meal 93 A Effects The Of Review Vitacore Comprehensive Cbd Gummies Side Benefits Risks And time, I think the actors are already waiting downstairs, so let s have a meal together again if we have a chance Fu Yanxuan slowly left here with an imperceptible smile.
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Catch him here and say he is his grandson He also forced himself to change his hair color and even gave him the surname Huangfu Even though the Li family did not acknowledge the existence of Li Shaoxi, he was still a member of the Li family and not a grandson of the Huangfu family In order to catch me, you killed my relatives, and you killed my brother Li Shaoxi felt guilty and sad at the thought of his brother dying because of him.
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Did she really say that about him That s not true. With such a lovely person sleeping next to the bed, you can t waste your wealth.That s what my wife said. A normal person is regarded as a mental patient, and the powerlessness in his heart and the feeling of being manipulated at will are simply intimidating to him.
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Ji Dandan bit her lip and opened her mouth to say something, but she saw Gu Ruoyi scratching her hands randomly.
Xiao Min walked out with Xiao Chen with doubts. Young master, you re finally out When the two bodyguards saw Li Mochen coming out, they thanked God and headed towards him.However, she restrained her emotions very well. How could such a happy thing as someone else s birthday disturb other people s interest and spoil their fun Had a great time at dinner.
The low, grainy voice echoed in the car, What s the matter Master, something happened at home.Her face turned pale. She bent down in panic and picked up the peeling fabric.
Li s hand To be honest, this ring It s not cheap, but it s not too high, and it s in line with his status.Li Haotian s eyes were heavy. What do Gu Ruoyi s words mean That night, Gu Ruoyi learned that Grandpa Li had stopped all of Bai Feifei s bank cards issued by the Li family.
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If Xinran hates herself so much, she will definitely be angry when she wakes up Gu Ruoyi stared at him and frowned, why is Ye Zixiu so afraid of Xinran now If this continues, he will never be able to reconcile with Xin Ran again in his lifetime You should Boost More And Cost Benefits Life Gummies Reviews Cbd 333 learn from Li Shaoting Learn half of his shamelessness Learn how he can be shameless and shameless when dealing with a woman who Of Well Benefits Canna Cbd The Overall Understanding For 591 Gummies Organic is determined to draw a clear line with him Ye Zixiu looked at her in confusion, Brother Xue, what are you doing Seeing that he didn t understand, Gu Ruoyi didn t intend to explain anything, but simply said Forget it.
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After men enjoy it, everything is women s business.Li and manipulated her memory. This also explains why Huangfu Ling slandered Gu Chenxi and imprisoned him, arrested Mr.
How can Xiao Chen be a bad boy who lets his great grandfather accompany him to starve As he said that, the little guy took the initiative to sit next to Li Shaoting.There was no room for rejection in a tone of voice.
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He slowly raised his head and watched the dull little guy walking towards the sofa over there.Come and show grandma, you look so much like your father.
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The old man is trembling when he walks now, and he s so sick.Du Heng frowned slightly and couldn t help but interjected, Do you want to poison them, but also want to take it out yourself Lou Guozhang smiled.
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First, they must have the ability to inspect, identify, and dialectic the location of lesions second, they must have sufficient understanding of human bones third, they must have good knowledge of bone setting techniques.And An embryo that is less than two months pregnant is almost the same as a pack of dirty blood.
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Du Heng felt that he was a little cold blooded and a little too calm.He also took the opportunity to raise his concerns.
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Fortunately, Wu Shengnan only rubbed it twice and then let go.Let them have a good and prosperous year. But now, there is no joy on everyone s face.
Although a Sichuan restaurant sold a leek and egg dumpling, which was inexplicably linked to food poisoning, everyone knew that this was an innocent disaster.Moreover, he has been doing something from the beginning to the end.
Shao Nan looked at Balk who left with a big laugh, with an imperceptible smile on the corner of his mouth.After yelling at Xiao Cao er, Shao Nan rushed towards Lan Yin.
In case something really happened, even with the backing of the Nine Li Sword Master, Shao Nan would probably have a hard time.Junior sister Zihong, you must complete the set of exercises before the end of the fire control competition.
I just informed Lan Yin that several people have left the customs.Fortunately, I found five fruits.Shao Nan nodded, and said the answer that he had thought about a long time ago.
Qingyan Zhenzun s words sounded very easy to understand, but if you think about it carefully, it seems that there are quite a few ways.The auras of the three are obviously different, when the three are testing.
The second advantage is being able to get in touch with Chai Jingming, and maybe in the future, you can get in touch with Zihuang Shinichi through Chai Jingming.Lan Yin finally showed a familiar smile on his face.
This was completely beyond Shao Nan s expectations.Shao Nan looked at the tens of feet high waterfall in front of him, and the torrent that flew straight down.
The inner alchemy of the fifth level monster, fellow daoist, come and take a look.Shao Nan directly threw a jade bamboo slip to Lan Yin.
No matter what method Puyang Zhenjun uses, Shaonan will remain motionless.This bead was obtained by Shao Nan from a monster with late stage Golden Core strength.
Enemies at this speed would be really difficult to deal with if their fighting power was stronger.But after the effect of showing weakness to the enemy by Shao Nan was achieved.
This tribulation thunder absorbed energy for half a year, but it still hasn t reached the standard of explosion.At that time, when they entered the volcano restricted area, there were many geniuses with strange expressions.
