Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
N’hésitez pas à lire d’autres articles si ça vous intéresse ! en cas de question ou autre, cliquez sur le lien ci-dessous !
Nous utilisons les cookies afin d'améliorer votre expérience sur notre site Web ainsi que pour la publicité. Vous pouvez gérer vos préférences actuelles en cliquant sur le bouton "Réglage"
Lire notre politique de cookies
In this way, when Wu Liang activated a mechanism again and opened a door, a group of people came to a spacious tomb.The whole mausoleum exuded a sense of vitality, and the whole mausoleum seemed to come alive at that moment.
Emperor Yan Zu an was taken aback, why did he have something to do with him again The voice explained Prolonging The Effectiveness: Male Enhancement Pills for Extended Results In the battle between Yan and Huang, Emperor Yan lost to Emperor Huang, but Emperor Yan s lineage has always been dissatisfied.Zu an s heart moved, he didn t expect the combination of ice and fire to be so powerful.
1 will be determined, and the four second in the group will not be involved.Yun Jianyue was in shock at this time, but she didn t notice his extra aggressive eyes today.
These contents have been practiced many times at the Yaozu Presbyterian Association, and The Benefits and Considerations of Male Enhancement Tablets: A Comprehensive Guide they have been completely flawless.When she was about to refuse, Qiao Xueying handed out another brocade box I begged from my father for a Wanhua Yulu pill from the elves to strengthen the foundation and cultivate the essence.
This miasma is indeed poisonous, Yun Jianyue sniffed lightly.There is a large mountain range, and there are many lakes at the same time, it is a place with beautiful mountains and clear waters.
This function can greatly enhance the power of the weapon within the same grade.I don t want the original flavor, but I just need you to wear it.
Therefore, in the future, he will also reach the peak of the strength realm, and he does not know how exaggerated the increase in combat power will be.He is a famous scholar among the A Comprehensive Guide: Understanding Maasalong Pills for Weight Management demon clan and has a good reputation.
Under such circumstances, it was a bit embarrassing for her to say such things to Zhao Hao, even though she was very rich.But thinking about it, if you don t have two brushes, how can Navigating Online Resources for Accessible Hard Pill Formulas Locally you catch robbers in a place like the capital.
At this time, Yu Yanluo suddenly chuckled, causing several other people to look at her suspiciously.what threat. I passed by Yi County once before on the way to Yunzhong County, and this time I came here with some familiarity.
Zu An thought to himself that a woman s sixth sense is really terrifying.Unexpectedly, another figure at the level of a grand master would appear out of thin air.
p Seeing this scene, Shang Liuyu breathed a sigh of relief.After obtaining some favorable conditions from the Snake Clan, she wanted to go back to the Snake Clan s residence to discuss with the clansmen as soon as possible, and ask the Snake Clan to send people to the Royal Court to implement it.
He couldn t help being horrified, and hastily turned the Hongmeng Yuanshi Jing to repair himself, and was about to grit his teeth and continue to charge upwards.It attracted everyone to follow the prestige, and many people s hearts were moved.
If they really dare to do something, I don t mind playing with them and letting them know what is called real.Below, the five outstanding Tianjiao did not speak, their eyes flickered, and their anger was well concealed.
It wasn t long before the king s domain was condensed, and the others, whether it was the ancestors of Murong, the ancestors of the Shen family, or several The Impact of Vigornow Results on Your SEO Strategy: A Comprehensive Guide other kings, were all kings who had been famous for a long time.Especially Old Master Lin, Second Uncle Lin and others were even more worried about the safety of Murong Qingcheng and Luo Bingshan.
Fortunately, he was careful and opened the battle armor in advance, otherwise, this one might even cause him harm.This fox and four legged snake are the kings, how could you be the king and the Chinese cabbage, they will appear when they say they appear.
Venerable Qinglian, Prince Tianhuo, Ba Wuji and others quickly retreated to the rear.Could it be that the peerless magic weapon appeared It looks very likely As expected of the sword master, I am afraid that he is the only one who can have this kind of means, let the peerless magic weapon appear A group of people were shocked.
This is a gorgeous dividing line sp These people are not opponents of the red phosphorus centipede at all, but they still refuse to leave.Dean Xuan also smiled slightly and turned around. In the courtyard, a gust of wind blew, and more than Rhino Statues: A Touch of Elegance from Amazon with a Price Tag in Euros a dozen elderly people appeared immediately.
However, at this moment, he was nailed to the ground by countless sword qi, and he couldn t die any more.As soon as his thoughts moved, a big black flaming hand appeared in the black cage, grabbing the middle aged killer s head at once.
Even Jian Zun was not calm anymore, he looked at Lin Xuan with surprise in his eyes.But there is one thing, you must remember. You are my Lin Zhan s son.
And the arrogance on Tian Youque s body skyrocketed again, and an earth shattering force emanated from its body.Who s next Lin Xuan took another step and asked calmly.
And Lin Xuan s aura also skyrocketed in an instant.Fortunately, he had the red lotus battle armor on him, otherwise he would have been seriously injured.
An old man said with a smile. The thirteenth son narrowed his eyes, and then quickly looked at the team in front of him.The Divine Alchemy Hall, like the Black Wind Hall, is also one of the eight halls of the Black Dragon Sect.
Why can t I You and I are both birds and monsters. Even in ancient times, our two races intersected.Lin Xuan s voice was sonorous, and his eyes were full of fighting spirit.
Those Black Dragon Sect disciples who died around them quickly looked for Lin Xuan and the dark red dragon.The faces of Duan Tianxing and the others were also gloomy.
and Nangong Hao, Xueshou and others frowned even more.
When he was beside Ann, he gave him a half smile look.Just now, Zaan s words revealed that he was using it to save a very important friend, but because of my inaccurate information, he missed this once in a million year wonder.
As if he was just a pawn in Jijiu s hands, why did he have a creepy feeling Yu Yanluo looked him up and down, smiled and said, I m also very surprised why the old man pays attention to you.Specific identity. But if there is no accident, the other party should be one of the personal guards of Duke Yunzhong.
She just felt that her whole body was locked by the other party s energy, and she didn t even know where to Finding Confidence: Why Mens Pills May Not Be What You Think They Are hide.After the strong female monster left, the boy came out with the hidden Queen Medusa, and continued to escape.
Zu an turned around embarrassedly Girl, don t worry, I didn t see anything just now.Because she was a widow just after passing through the house, she once attracted countless prodigal sons and daughters in Beijing to climb the wall to peep.
Zheng Dan couldn t help smiling, this sister in law is really interesting.When did you let your temper go Pei Mianman s face turned cold, but Zhao Zhi who was at the side stopped the two of them It s okay, Miss Pei is a good girl.
After reaching the fourth floor, the Hongmeng Yuanshi Jing can heal people s injuries and extend their lives.The other people also nodded, feeling that Gong Pan s behavior seemed too obvious.
When did my vitality have this function It s a pity that the last time I met Mi Li was too short, and I didn t have time to ask her if the Hongmeng Yuan Shi Jing had this function.After all, Yi County is the territory of King Yan. King Yan can t help gathering masters under him, Enhancing Male Vitality: A Guide to Premium Goods for Men's Health and Wellness and he is a great master.
To be honest, it is impossible not to envy the Great Emperor s ancient scriptures.The three forces have joined forces, and there are Piaomiao Peak and Liudaomen behind them.
She, I m afraid she will have to watch her with her own eyes.The entire second floor of hell was torn apart, and endless cracks occurred , The people in the second floor fled quickly, and some people were directly photographed into blood mist.
As a dragon clan, he naturally knows that this is the Great Dragon Sword among the Five Swords in the World.It is indeed the power of reincarnation. They looked at Lin Xuan with envy.
Thinking of this, he flickered and walked towards Boosting Male Stamina: The Over-the-Counter Options Explored the distance.Jin Wuyu couldn t believe it. What made her even more terrified was still behind, this big hand fell mercilessly, grabbed her neck, and lifted her up.
After all, staying here with Top Selling Male Enhancement Supplements: Your Guide for Choosing the Best One the other party s talent can obtain the supernatural powers of the Great Emperor.Everyone knows that it s not that Lin Xuan is weak, it s just that the Dragon Prince is too strong, and his identity and background surpass everything.
Hearing this, old man Dugu s expression darkened, he looked at Duguhai and said, Old man, please remember, although he is a young man, he has the fighting power of a great sage.This is a gorgeous dividing line At this moment, the eyes of several people lost their light.
This thing has tortured Naraku for a long time. If it covers Lin Xuan now, it is estimated that Lin Xuan will also be tortured.Lin Xuan is from the Wushuang City. One day, he will make the Wushuang City appear again.
His eyes hit him, no matter how strong he was, he couldn t resist.This is a gorgeous dividing line Please remind readers of novels Please pay attention to rest your eyes when reading for a long time.
Damn it, when will such a famous genius appear in the Taoist sect In their opinion, it should be Lan Zheyu and Yimei who saw him The woman was jealous, but Lan Zheyu lost.There have been several sages who have come here. At this moment, there are many figures standing in the valley.
They don t believe that anyone s strength can improve so quickly.