Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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This time, the speed is faster and the distance is closer than before.Faxiang, Taixu Faxiang Wang Shuli, who also saw the blue bird, cried out a little excitedly.
My lord already knows, why are you asking this Lan Qingyu said a little discouraged.In the center of the demon world, there is a mountain of ten thousand demons.
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According to the price of the materials purchased by the senior, we have bought them from the senior.Most of them are pills from the Divine Profound Realm, and the materials are also provided by the meeting.
She was hunted down at the beginning, and I saved her.Lin Haoming said. Master Lin said that the prospect is indeed very good, but the most important thing is to wipe out the three major water bandits Moreover, there are also bandits in Dikong City.
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After confirming that there were people inside, he set up a prohibition barrier outside the house to avoid unnecessary troubles, and then shot at Jia Qiniang, interrupting her attack on Tongxuan, and the previous scene happened.Next, Jia Qiniang told some of the news that Han Ningxiang mentioned.
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My lord, I
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He tries everything. It can be possible, but it can only be in the Siling Mountain.What is this guy talking about Does he know the horror of this punch Could it be that he was frightened out of his wits The people in Dragon Palace laughed even more.
How much I can comprehend depends on your luck. Standing there, Lin Xuan seemed to have fallen into an epiphany, as if he had turned into a statue.That Sheng Tiantian is still on the Xuanbang, and even Lin Xuan can t beat him.
He looked at the big rune banner. There was a mysterious rune on it, with the power of reincarnation, but it seemed to be Inversely.There are also extremely terrifying hidden methods, which cannot be detected by ordinary souls at all, and the killing technique can kill with one blow, it can be said that both of them are supreme skills.
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They were terrified, and those strong men came out of the sanctuary one after another, covering these people.In Lin Xuan s eyes, a strong brilliance burst out, and the dragon sword soul in his hand made a loud and clear dragon sound, piercing the heavens Killing Immortals with One Sword.
Perhaps this was originally the weapon of the Mad God, not necessarily, or Lin Xuan lent it to the Mad God.Countless eyes fell on the Nalan family, especially the fifth elder.
The situation outside changed, and in the underworld, a new group of geniuses and strong men came, and they began to rise and break through.After finishing speaking, Dugu Xiaoyi stood up and took out a storage ring.
Qingfeng beside her also shook her head and sighed.No matter how strong the opponent is, he will not be an opponent, said the great sage pinnacle, don t worry, we will forge a holy weapon for you to resist his golden eyes.
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