Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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Haha
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From now on, it can simply become a rule for the core disciples.all territories. Brother Tie, do you want to deal with it Yan Yang asked.
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After thinking about it in his heart, the spirit beast ring flashed, a black shadow flashed, and he disappeared into the void.
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You re used to being comfortable in the lower realms.Yinye hugged her daughter tightly and kissed her on the forehead.
Obviously, no one wanted to encounter accidents
At noon on the third day, a group of people came to a mountain depression.When the demons attacked our place many years ago, taking advantage of the weakening of the prohibition, he left his companions and fled.
what happened to the Young Master In Xia Jinfeng Gang s local thief city altar master Tong Guan, does the girl really know the whereabouts of the young master The man also looked at Han Ningxiang before asking.After Cui Changting saw it, his complexion changed drastically.
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While everyone was busy clearing up the harvest, Han Ningxiang also recovered her mind.After advancing to Taixu, Lin Haoming also had his own plans.
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If they had some confidence before, but now, after seeing the opponent s attack, they found it really difficult to resist.Shangguan Qi stood up with an evil smile on his lips.
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buzz Immediately, the two of them turned into fleeting shadows, quickly tore through the void, and flew towards the thunder.What comes out this is the gorgeous dividing line novel netizens please remind Please pay attention to rest your eyes when reading for a long time.
Have you heard that the kid in front is very powerful, he cut out two heterogeneous crystals, he must be a genius of a family of spiritual seekers.This change directly changed Shangguan Qi s face, he did not expect that the opponent s strength was so strong that he was hit and flew backwards.
This sound was really terrifying. It shattered the heavens and the earth, and tore the void.Soon, all the princes brought Tianjiao s peerless master to the Taihuang Palace.
Could it be that a powerful team sent by a powerful prince thought of this, and they were extremely nervous.They were so shocked, they didn t expect that someone would intercept it now.
The peak masters of the five peaks also came. And the rest are all strong men who came from outside, each of them is a peerless master, and the terrifying aura is as deep as the sea.The Heaven Rank Sword was so sharp that it took away half of Lin Xuan s strength in an instant.
No way, they really can t do anything. He can only pin his hopes on Lin Xuan.Hmph Lin Xuan snorted coldly, more imaginary than monsters Netizens please remind Please pay attention to rest your eyes when reading for a long time.
First. Humph Lin Xuan also snorted coldly, wiping the blood from the corner of his mouth.However, now, a young man can actually compete with General Qianshan, which is really surprising.
