Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
N’hésitez pas à lire d’autres articles si ça vous intéresse ! en cas de question ou autre, cliquez sur le lien ci-dessous !
Nous utilisons les cookies afin d'améliorer votre expérience sur notre site Web ainsi que pour la publicité. Vous pouvez gérer vos préférences actuelles en cliquant sur le bouton "Réglage"
Lire notre politique de cookies
vous avez une question particulière à laquelle nous n'avons pas répondu ?
Posez-là nous ici !
Then she grinned at Master Yan er knows, I am Master s most beloved little apprentice.While Qin Su was thinking about Master silently in his heart, waiting for me, he was teleporting like a shadow under his feet.
Ah Su, don t use your spiritual power.She turned around and warned Qin Su, and then stepped forward to deal with the two of 2025 Weight Loss Challenge: Intermittent Fasting for Weight Loss in 60 Days them.now, Yan Shu retreated steadily under the attack of the old devil, and the disciples of the Wuya Mountain below were almost unable to hold on.
This person claimed at the Hairpin Conference that he had practiced in seclusion and hadn t come out of the mountain, and Yu Liao hadn t brought the words he promised Susu in Huai an Town, so he didn t expect to meet here.Seeing that the faces of the people on the opposite side seem to be overly emotional, although she is a little curious, she can t help it.
After finishing speaking, she tossed it lightly, and the two immediately I took it over.In terms of beauties, Qin Su felt that the women on the board were not as good as her master.
The moment her gaze passed, her eyes widened at the scene in the room, and 7 Weight Watcher Recipes for Healthy Weight Loss: A Practical Guide to Smarter Eating her hands subconsciously covered her mouth that was about to scream.Before she could say no to it, Su Yan er had already choked to the people below Bah, you just lost, and now you are yelling at my senior brother, if I were you, I would cover it right now Shut up and run.
This woman was indeed sent by the Heavenly Dao to punish him for cursing the Heavenly Dao.Then the master will feel that he owes me, so it s fine.
Yu Liao s Qingchen sword blocked an ax that was thrown at Yan Shu, making Yan Shu catch his breath while dealing with another ax.Later, she had another apprentice.After rebirth, what she felt from the three apprentices was also her.
Because he I am absolutely sure that with Su Mu s aptitude, the contestants who reported at the beginning must be the first players, and now they are not playing the first game.The two remaining people looked towards the door, and finally Yan er and Meng Xun looked at each other, Meng Xun 6-Pack Keto ACV Gummies: The Bulk Approach to Ketogenic Dieting pretended to look away casually.
The scroll says When the human body cultivates demons, the demon energy will overflow into the body, and one day it will invade the consciousness of the gods.Thinking of this, she held back the amused expression in her heart, and said with a straight face Since I know my identity, what is my name It doesn t 5 Summer Secrets to Lose 25 Pounds in 2 Weeks: A Rapid Weight Loss Guide matter.
Gu Jia glanced at the long sword in his hand, sneered and said, You are really easy to find, grandson of Qin s parents.Sure enough, Shizun s gentle and pleasant temperament carried her unique sense of evil, as if she liked to see him in trouble from the beginning.
Chai Xing er continued He had an extreme personality since he was a child.The golden statues of Arhat and Bodhisattva stand on both sides, lining the road to welcome When they passed by the first Arhat golden body, their forward pace suddenly slowed down, and every time they took a step, they paused for three seconds.
Why should I teach Xu Qian Hurry up and fall out with the national teacher.The sky is high and the emperor is far away, but Buddhism is right in front of us.
By the way, the app I ve been using recently, app supports both Android and Apple phones After explaining a few words, Xu Qi an fluttered his wings and left the Fuel Your Transformation: Can Shark Tank Keto Gummies Actually Deliver? bedroom to continue the monitoring task.Even if Chai Xian makes a surprise attack, it is impossible to kill Chai Jianyuan in a short time.
The monks of Sanhua Temple rode steadily and steadily.When you leave Fuyang County Buy a few jars of wine to take with you Mu Nanzhi pursed her lips and said cheerfully.
we paid it back for you, you go back and continue to live with your husband.A burly man in the south, his eyes only staring at the ring, his body was close to a woman, and he pressed his big rough hands on the woman s round buttocks, kneading them vigorously.
He will definitely cast a trap and hinder the progress of the search.Chai Xing er shook her head The Chai family only has half of 10 Surprising Ways Breastfeeding Affects Postpartum Weight Loss in Spring the map of the tomb, and the other half is in the hands of the Southern Border Corpse Gu Department.
Everyone s eyes lit up, and then they turned to questioning.In his eyes, that pagoda has another appearance, its whole body is golden, and a golden dragon shadow climbs around the pagoda and slowly walks away.
Hand over the Blood Pill, or set fire to the Sanhua Temple.Master, the old man has really come, and he really wants to arrest me.
Well, there are also subordinates who are not the Son of Man.Yo, you re back Liu Hongmian looked at her in surprise, and said with a smile, Xu Yuanhuai said that your mysterious person took away, but everyone is in a hurry.
Its paws were engulfed in the blue wind, transforming the extreme speed into extreme speed.But during the outbreak of karma, the personality will undergo a huge change, and it can even be regarded as another personality.
Buddha There are thirteen golden statues on the left side of the Buddha and fourteen statues on the right side.Xu Qi an didn t know what the Dongfang sisters were thinking.
Love End Egg 69, the fastest update Dafeng hit more people Xu Qi an has always been a steady person, with thoughts in his head, without wasting time on his mouth, he asked in a deep voice Master, do you love me Luo Yuheng covered his mouth and smiled softly, and said softly Xu Is Oprah's Endorsement Really Driving the Keto Gummies Boom? Lang, we have both cultivated together for many days, and we are Taoist couples.
He put the fragments of the book from the ground into his arms, and sat in the most conspicuous position facing the gate of the inn.How do you say it Li Lingsu asked.I don t know much about Chai Xian, but I know that this person is a bit extreme.
Chai Lan never appeared from the beginning to the end, and there are no clues related to her.Li Lingsu ignored the three clans The old man walked up to Chai Xing er with a scrutinizing gaze, and said with a smile, I haven t lost anything.
I met her by chance on the street, so I sensed her venom aura.But it doesn t have the glib tone of a marketer, with a sharp temperament and a correct demeanor.
Candles were brightly lit in the hall, and there were sitting Ji Xuan and his team, as well as the fourth rank spies of Tianji Palace stationed in Yongzhou City.Seeing Duan King Kong meditating silently, he continued Forget it, since the Dragon Qi has been taken away by Buddhism, Tianji Palace has nothing to Unlock Your Body's Potential: A 5-Step Guide to Apple Cider Vinegar for Foot Weight Loss say.
Now, that s all it is, just smile and let it pass. There is no need to delve into this matter, There is no need to expose this kind of thing.But if you do it, your toes may not be saved, and the entire foot will become ugly.
Look who burned the mountain Du Heng turned to Du Yi, who was carrying a bag behind him, and waved to him to speed up his pace.Who can I find After thinking about it, it seems that the only person I know who has anything to do with this matter is Ms.
Brother. let s judge, I was demoted for no reason. Let s discuss it in our own way. Du Heng chuckled lightly, returned to his hometown, his own territory, and suddenly felt enlightened, Where s the car Wu Buwei She glanced at Du Xueting secretly, which made Du Xueting make a grimace.Fortunately, after turning the big bend of the school, I saw the ambulance on the big slope of the school.
In other words, these people didn t give him a chance to use them.Still smiling, he said, Dean Du, I went out to hang bottles for the villagers today.
Yes, Parkinson s and Du Heng are treated for strokes, but they are different from ordinary strokes.He did not I think working in a health center is something shameful.
What they said is what Du Heng wanted to summarize.And the method I wanted to use was for serious illnesses.
Zhu Fanzhong was like this today. Seeing that his sister in law s stir fried dishes were about to be served, the middle aged man stood up directly and wanted to leave at any cost, and he was in such a posture that he couldn t hold him back.He has no relatives yet. Brother, no one can pick up the body on her mother Conquer Your Mornings with 10 Nutritious Breakfast Recipes! s behalf.
I can t complain to you here. I will complain to your superior unit.So, you two, feel free to follow me. Then let s walk.
Fuck, no one noticed that in two months, he actually had one hundred thousand Well, it s great.Therefore, after taking cephalosporin, it is best to wait for about a week before drinking or drinking alcoholic beverages, otherwise you will really have to play the suona all night.
I diagnosed the wind in the fu 24/7 Keto Gummy Support: The Ultimate Guide for a Smooth Journey organs. Du Heng still said nothing, and just asked softly, Have you checked the pulse I have diagnosed him.It was normal for him to know about this. But what s abnormal is why Lao Song wants to take over the recommendation.
Adding it is worse than not adding it. Not adding it can release Unlock Your Potential: A Deep Dive into Genesis Keto ACV Gummies the medicinal properties of ginseng to a greater extent, allowing patients to replenish their bodies.
Xu Pinglin didn t know what to say after hearing this.Instead of treatment, he came here instead, Why wasn t it treated there Is it because you are too young, or because you have no symptoms Pei Jihua really admires Du Heng, who can make him guess correctly, Both situations exist.
You are still running around outside, waiting to die.Then I can You re welcome, Senior Brother. Wang Shuqiu s place is very grand, and it looks like a classy place at first glance.
Wang Shuqiu smiled and watched their uncle and nephew playing around.Du Heng thought, since we are inviting everyone to dinner, let everyone eat well and drink well, so as not to overwhelm the food and make the money fall behind.
Every May and October, catch up vaccinations are carried out for kindergarten, first and second grade students in the jurisdiction, and the free vaccines stipulated by the state are given to ensure that none are missed.It doesn t matter whether he is handsome or not, I just like him.
It s convenient to drive by yourself. Okay, I understand.I m done. Ask Unlock Your Metabolic Potential: The Power of Macro Keto ACV Gummies them to see if I will offend them. In Zhonghu Town, I really don t believe it when you compare your relationship with me, a township party member.
But the hostess was a little calm. To be honest, she has seen many such scenes.When he 6 Powerful Tips to Eliminate Water Weight and Shed Fat for a Healthier You was completely immersed in this new knowledge and completely ignored the outside world, his office door was pushed open forcefully, Doctor Du, Fan Yuxiang is out of breath, go and have a look.
Du Heng did not answer his words. Whether people go to the green channel or not is their freedom.Seeing Li Nating pouting her little mouth and looking coquettish, Du Heng took a step back uncomfortably, Okay, okay, I ll buy you milk tea when I go to work on Monday.
This look is too ugly and doesn t match your wife at all.I m afraid this is not a result that the children or the old man himself is willing to accept.
Du Heng felt that Xu Pinglin s digestive department was the part where he went crazy.Lao Ma didn t refuse, but when he felt he could leave, he would get up and leave.
Here Shed Some Pounds This Christmas: 6 Beginner-Friendly Workouts for a Festive Transformation you go Please explain, what is usually called cold and typhoid fever covers a wider range, and is called Taiyang disease, but the classification is more detailed and the names are different.I was afraid of burning the child s face. If it s broken, just put the silk scarf on the baby s face.
Think. Slander me, hahaha. At dawn the next day, Du Heng pulled Wang Shuqiu to get up.The knock on the door in the middle of the night couldn t be because the old secretary was dying, right Brother Hai, what s wrong Opening the door, Du Heng stepped aside to let Liang Lihai enter the yard.
Du Heng s face was a little dark, and there was one thing he didn t say, and that was the price of this medicine.In the office, Wu Buwei is still studying hard and working hard for the exam next month.
Du Heng stood up with a smile, Don t be afraid, this is the Decoding the Buzz: Are Weight Loss Gummies Really Worth the Hype? master of Chinese orthopedics I told you.And sometimes, when you feel impulsive, gently rubbing this acupoint will make you less impulsive.
Wang Shuqiu s mother also ran over in a hurry, wanting to help, but she couldn t help.Although it is small, it is still a favor. How could such a shrewd person not see the hesitation on Du Heng s 5 Powerful Apple Cider Vinegar Recipes for Weight Loss Success face, how could he not see Du Heng s anger.
I can t tell you the name of the medicine, but when you mentioned it, I thought it looked very similar.Xu Pinglin did not give in. He signaled to the girl, directly pulled the stool and sat down, This girl is very attentive to her father.
Since we know, can we stop asking Why can t you ask If it s your wife who doesn t understand Chinese medicine, she ll just tell me if she asks me.Now he just wants to have a good time. Seeing that Liang Fuman had no objection, Du Heng stood up and said, Then you guys wait in my office for a while, and I ll go find Dr.
Du Heng is now well established and is also a dean.Du Heng asked Wu Buwei to get up, fold the quilt and spread the kang.
Wu Buwei has made rapid progress in recent days. When he saw Du Heng doing bloodletting, he had already picked up cotton swabs and was waiting beside him.