Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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After all, his realm is still a long way from the Earth Immortal, and he is already proud enough to almost kill Fuyou just now with his dragon energy.She was so cold when she looked at me, isn t she always very cold tempered I chatted with her, and after a few words, she was about to take a bath.
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This fairy palace is just a fake. They have felt the breath of real heavenly immortals in the secret realm of the Great Xia of the Yaozu.Bat with one move, Black Teeth Broken Teeth, these well known strong men, Duan Tianchou, Sixth Uncle, etc.
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Before, she could hold Za an affectionately, but now she was too shy to look at him.
It even seems to be dying. But in the end, the middle aged man shot wildly and killed two more men in black.It directly shredded the void and quickly rushed towards Zhou Jianying.
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It s useless, don t struggle anymore. Old Monster Dugu pointed out, and directly pierced the big white palm.On the other hand, the Golden Lion King manipulates the phantom of the golden lion on his body to fight against it.
Why is this so powerful The crowd was stunned, and quickly retreated, one by one flying into the air, with abnormally terrified expressions.The terrifying breath shattered the void. At this moment, Peng Ran stepped on his head with one foot, and immediately stepped on his body that had just gotten up again.
Those great powers also followed one after another.Big sad palm. On the other side, the Great Compassion King clapped out both hands.
Of course, I am just a worthless apprentice. My senior brothers, They are all much stronger than me.Damn it, how could it be possible that he was extremely shocked, because he felt that the golden lotus flower what is cbd oil good for he formed was quickly shattered and torn apart.
Boy, I ll give you a chance to hand over the treasures of heaven and earth.This kind of life is very comfortable, like a quagmire, which can make people fall deeply into it.
Surrounded by nine blood colored flood dragons, Zhang Ya roared and rushed towards Gao Zhichao quickly.But the faces of the people in the fifth vein turned black.
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Let a genius in there come out and help him. Counting the time now, there should be almost a result.Hum Ka Ka s sword was so fierce that the entire void was split into two halves.
The card is only enough for him to use the super teleportation array back and forth.This makes them have to rejoice. You know, the important character of Jade Talisman Ace.
Facing the cbd massage great power without giving in, being evenly matched is really shocking.Soon, the opened cave disappeared. And the surrounding formations also turned into beams of light, submerging into Lin Xuan s sleeve robe.
On this day, Liuli Palace ushered in two figures. Among them is a young man, he is tall and straight, with a handsome face, and his whole person looks heroic.Between the The Rise of Batch CBD: A Comprehensive Guide beating of the flames, some mysterious power flows.
The Eighth Prince also had a shocked expression on his face, and many people please remind netizens Please pay attention to rest your eyes when reading for a long time.However, that person didn t feel anything at all, but pointed forward, his voice trembling.
It is said that you are very similar to that person three hundred years ago.But, who is this cbd for pain relief Lin Xuan, and why have I never heard of it before Netizens please remind Please pay attention to rest your eyes when reading for a long time.
Because he was also pursuing Murong Qingcheng, so when he saw Murong Qingcheng befriending other men, he was very mad.
